WHEN NATURE HAS TO BE PERFECT FROM THE VERY FIRST FRAME
Audi couldn’t settle for a generic setting to showcase its new Q6 model. The campaign demanded a flawless natural environment—technically precise and visually striking—but without relying on physical locations or unpredictable shooting conditions. The solution was to create a custom-built world that could deliver the quality of a high-end commercial. Mediapro entrusted Acid Drops, with the design and build of a virtual environment that would allow full scenic control, precision lighting, and photorealistic quality.
A 100% VIRTUAL LANDSCAPE, DESIGNED FOR LED SHOOTING
Our team developed a complete natural environment, composed of geometries modeled from scratch, custom vegetation elements and integrated lighting, all prepared for projection on LED volume with real-time rendering. The scene was optimized for smooth shooting with high-end cameras, maintaining seamless integration between the physical car and the virtual background. Every shot was calculated, every shadow designed, and every detail adjusted so that the visual narrative met the standard of precision that a brand like Audi demands.
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DESIGNING A SET FOR A BRAND THAT NEVER STOPS
The challenge wasn’t just to create a beautiful background—it was to design an environment that captured Audi’s values: technology, elegance, power, and innovation—and ensure that this visual message came through with clarity. Our work was to build the digital world that frames the Q6 without overshadowing it, elevating the scene and ensuring an efficient, controlled, and visually outstanding production. Because when the car accelerates, everything else needs to match its precision.