Beauty, tuned to the millimetre
Second collaboration with Dra House and Robolt. The challenge: coordinate a beauty spot where the product rotates on a physical Giratutto while the Unreal Engine environment matches that motion exactly. In addition, floor LEDs were used to shoot some of the scenes in which the lead actress was standing on a real lightning prop, with a forest of moving lightning bolts beneath her.
We added a second critical layer: zoom-lens calibration so every focal change on the real camera is mirrored in real time by the virtual camera. Surgical precision, zero mismatch.
We added a second critical layer: zoom-lens calibration so every focal change on the real camera is mirrored in real time by the virtual camera. Surgical precision, zero mismatch.
Two worlds, one story (in real time)
We designed two complementary environments to shape the brand’s visual narrative:
• Giant Centella Asiatica forest, a nod to the hero ingredient.
• Seoul street scene with custom LED signage (Seoul, Erborian, Redness, “self awareness”…), integrated in the virtual set to reinforce campaign messages. Everything was built and orchestrated in Unreal Engine, ready to shoot on LED/chroma.
• Giant Centella Asiatica forest, a nod to the hero ingredient.
• Seoul street scene with custom LED signage (Seoul, Erborian, Redness, “self awareness”…), integrated in the virtual set to reinforce campaign messages. Everything was built and orchestrated in Unreal Engine, ready to shoot on LED/chroma.
Empty heading.
What we delivered (the layer you don’t see—but feel)
• Giratutto ↔ Unreal sync: frame-accurate match of speed and angle.
• Zoom-lens calibration: instant translation of real-world focal changes to the virtual camera to keep perspective and DOF consistent.
• Virtual art direction: build and look-dev for both environments, custom type and signage.
• On-set pipeline: integration, previz and live tweaks so the final look is effectively “in-camera”.
Result: striking imagery, no physical limitations, with fast shoot turnaround and total creative control on every shot.
• Zoom-lens calibration: instant translation of real-world focal changes to the virtual camera to keep perspective and DOF consistent.
• Virtual art direction: build and look-dev for both environments, custom type and signage.
• On-set pipeline: integration, previz and live tweaks so the final look is effectively “in-camera”.
Result: striking imagery, no physical limitations, with fast shoot turnaround and total creative control on every shot.