INFORMATION NEEDS GREAT SCENERY TOO
In a world where television visually competes with digital platforms, news programming can’t afford to fall behind. This news set is our proposal designed to show how virtual production can refresh the classic news format—adding dynamism, realism, and adaptability without losing the sobriety that journalism demands.
We created a digital environment tailored for news shows that want a modern, elegant, and technically flawless visual setup.
WE DESIGN VIRTUAL SETS READY FOR PRIME TIME
The project involved developing 3D environments adaptable to different news genres from general news to sports segments. We designed sets optimized for multiple camera angles, with dynamic elements like video walls, motion graphics, and configurable zones for various content blocks. Everything was built in Unreal Engine, optimized for realtime production with Brainstorm’s Infinity Set both for LED stages and advanced green screen setups.
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A NEW WAY TO DELIVER NEWS, WITHOUT LOSING ITS CORE
Beyond the visual impact, this project shows how a virtual set can reinforce credibility, enhance audiovisual storytelling, and offer a level of creative flexibility that’s impossible in traditional studios.
We developed, configured, and tested each environment to perform reliably under real-world broadcast conditions. Because innovation shouldn’t take weight away from the news it should give it more presence.